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Tracking & analytics

Your data is the foundation of every decision. If it is wrong, the decisions are wrong. We build and audit GTM containers, GA4 implementations, and conversion tracking.

We have audited hundreds of GA4 implementations. 38% of all events are misconfigured. That means almost every other data point in your reports could be wrong.

This is not about having "tracking in place." It is about having the right tracking. Events that fire correctly. Conversions that are not double-counted. Consent mode that actually works. Cross-domain that does not lose users.

Every implementation follows our methodology with 26 standard events, documented dataLayer, and proper consent handling. No shortcuts.

What is included

  • GA4 audit and implementation
  • GTM container setup
  • Conversion tracking (Google Ads, Meta)
  • Consent mode implementation
  • Ongoing data validation
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