Privacy policy

SOM Digital (Carrot Marketing AB, reg. no. 559XXX-XXXX) is responsible for the processing of your personal data in accordance with GDPR.

What data do we collect?

Contact form: name, email address, company name, and your message. We use this solely to respond to your inquiry.

Web analytics: we use Google Analytics 4 with anonymized IP addresses to understand how visitors use the website. No personal identification occurs.

Cookies: the website uses necessary cookies for basic functionality. Analytics cookies are only set after your consent.

Legal basis

We process your data based on legitimate interest (web analytics) and consent (contact form, analytics cookies).

Your rights

You have the right to request access to, correction of, or deletion of your personal data. You can also object to processing or request restriction. Contact us via email to exercise your rights.

Retention period

Contact form data is deleted after 12 months. Analytics data is automatically anonymized and stored for 14 months.

Contact

Questions about how we handle your data? Contact us at hello@somdigital.se.

Last updated: March 2026