SOM Digital — tracking, advertising, AI search visibility
Your marketing data is probably lying to you
38% of GA4 events we audit are misconfigured. Most companies are invisible in AI search. We fix both.
Three problems we see all the time
Broken tracking
GA4 events that do not fire. Conversions counted twice. Cross-domain tracking that drops users. You are making decisions on bad data.
Wasted ad spend
Poor account structure, irrelevant keywords, ads that do not match search intent. Every wasted dollar is a lead you did not get.
Invisible in AI search
ChatGPT, Perplexity, and Google AI Overviews are changing how customers find businesses. Most websites do not appear at all.
What we do
Six specialist areas. Built with AI.
Tracking & analytics
Your data is the foundation of every decision. If it is wrong, the decisions are wrong. We build and audit GTM containers, GA4 implementations, and conversion tracking.
→Google Ads
Advertising that generates leads, not just clicks. Every dollar should be traceable back to a result.
→AI search visibility (GEO)
Does your company appear when someone asks ChatGPT? We audit your website against 48 factors that determine whether AI platforms find, understand, and recommend you.
→Website & design
Fast, modern websites that convert. From design to launch - without agency prices or lock-in contracts.
→Digital strategy
AI-accelerated analysis - weeks of agency work in days. We map what actually drives revenue and build an action plan based on data.
→AI automation
Work smarter with AI tools built for your business. We automate the time-consuming tasks so you can focus on what makes money.
→How we work
1. Map
We dig into your GA4, your campaigns, and your website. What is measured? What is missing? Where is the budget leaking?
2. Prioritize
Not everything at once. We pick the actions with the highest business impact first.
3. Implement
Tracking gets set up. Campaigns launch. Everything with clear KPIs so you know exactly what you are paying for.
4. Measure and improve
Monthly reporting. No fluff - just numbers, insights, and next steps.
Results
OFAB i Skara
Our longest-running client. Family business since 1994 manufacturing livestock equipment. We have managed their Google Ads from the start and helped them reach new markets with tailored campaigns.
Thabela Travel
Travel agency specializing in South Africa trips. They were running Google Ads and Meta ads but had no idea which campaigns actually generated bookings.
TS Reklam
E-commerce company that needed to connect Google Ads, Google Merchant Center, and HubSpot into a working whole.
Not sure if your data is accurate?
Book a free 20-minute call. We look at your GA4 together and tell you what we find.
Book a call