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From zero to full visibility Travel Tracking & analytics
Thabela Travel
Travel agency specializing in South Africa trips. They were running Google Ads and Meta ads but had no idea which campaigns actually generated bookings.
Challenge
Zero digital tracking. No conversion goals in GA4. No connection between ad spend and actual bookings. They were guessing which campaigns worked.
Solution
We implemented GA4, GTM, Google Ads conversion tracking, and consent mode from scratch. Every step of the customer journey - from ad click to booking request - is now trackable.
"We can finally see what actually works."
- Karin, Thabela Travel